My story begins with my family—my parents, elder brother and I. Our family moved from Delhi to the heart of India’s tea cultivation, Siliguri, with a dream to build a legacy in tea. Since 2001, Rungta Tea has been that dream coming to life. Together, we have nurtured our brand from its inception. Each family member, with a unique role, have contributed to the growth of Rungta Tea. Over two decades, what started with distribution became a leading brand in parts of India. My personal chapter in this family saga unfolded with a focus on eCommerce, bringing our brand to a global audience through digital platforms.
I complemented my business acumen with a degree in business administration, a step that unknowingly prepared me for the digital era ahead. With this knowledge, I turned towards new horizons: the eCommerce space. It was here that I realized our traditional business needed a new approach to reach its full potential.
As I navigated through the complexities of a growing family enterprise, I saw both, the strengths, and gaps within our operational structure. We were a brand with deep roots and a loyal customer base. While the world was spinning into a digital revolution, we urgently needed to catch up.
The Walmart Vriddhi program became our ally in this transformation. The program modules taught us how to streamline our processes, adopt inventory solutions like Unicommerce (a SaaS platform that focuses on eCommerce supply chains), and understand the nuances of eCommerce, like demand forecasting and logistics management.
The training and mentorship from Walmart Vriddhi were very important for the stage that we were in. It helped us align our supply chain, integrate an inventory management system, and embrace data analytics for demand forecasting. This wasn’t merely about selling online; it was about reshaping our entire business model to be more efficient, predictive, and customer centric.
Rungta Tea is more than a family’s commitment today; it is a brand that resonates with the new age consumer. With a strong presence on major eCommerce platforms, we have seen our numbers rise, reaching and delighting customers far beyond our traditional boundaries. We have seen substantial growth on platforms like Flipkart, where our post-Diwali sales alone forecast a huge customer demand. Our growth is not limited to sales figures; it’s about the team behind-the-scenes—dedicated individuals who understand our vision and work tirelessly to realize it. And finally, it’s about the experience we deliver, one cup at a time.
Our sub-brand, Purple Me, encapsulates our ethos. ‘Purple’ signifies the royal quality we stand for, while ‘Me’ represents the personal touch we bring to all the five SKUs we sell. Our logo, a lady plucking tea leaves, symbolizes the human touch in our brand’s journey from leaf to cup.
Our future is filled with ambition, to not just sustain but excel. We aim to introduce our specialty teas to a broader market, while maintaining the quality that sets us apart. We source directly from farmers, ensuring that our blends are unique, and our quality remains consistent. Competitive pricing paired with superior quality is our promise.
Our learnings from the Walmart Vriddhi program have become the bedrock of our strategy. Digital marketing is no longer a buzzword but a reality we live by, capturing customers’ attention in a world dominated by screens. Continuous innovation, deep industry knowledge, and a keen understanding of finances are the tools that give us confidence.
At the heart of it all is customer feedback—our most precious resource, guiding us towards what we aspire to be. As we continue to blend tradition with technology, our goal is clear: to ensure that every sip of Rungta Tea is an experience of quality that resonates with the modern consumer.
